Revamping Joe & The Juice’s Mobile Experience

A modern mobile experience built to enhance ordering, elevate the brand, and simplify every visit.
Services:
Design System
branding & packaging
Interface Design
Project Management
Product Management
Deliverables:
E-commerce
Website
packaging
Live Website:
Visit Website
Project Image

Project Overview

Joe & The Juice is a global chain of upscale juice bars and coffee shops. We designed the mobile experience for iOS and Android to help streamline the ordering process for over 300 stores.

The new digital commerce and customer engagement platform features a vibrant visual identity with unique brand elements infused throughout the app.

Our team iterated on the app over a multi-year partnership to incorporate features supporting the loyalty program, pickup, delivery, and a seamless purchase flow.

Client:

Joe & The Juice

Year:

2021

Tech Stack:

Flutter, Firebase

Category:

Food & Beverage

Problem Statement

  • The existing app design was outdated and needed a modern, cohesive look.
  • The user experience required better navigation and a more intuitive flow.
  • Additional features were necessary to improve customer engagement and satisfaction.
  • Ongoing design support was needed to keep the app aligned with the brand’s evolving needs.

Solution

Synergy Labs redesigned the app with these key improvements:

  • UX/UI Overhaul
  • Feature Enhancements
  • Ongoing Support

Scope of Work

With time to expand on the app, we discovered ways to refine the presentation of the fresh products.

The work across our teams also helped Joe & The Juice sustain during the global pandemic by improving key flows and creating contactless solutions for order pickups.

Waiting Made Entertaining

While waiting for pickup or delivery, customers are presented with animations that show the current stage of their order.

Each illustration leverages a pleasant color palette and elevates what would typically be a boring experience.

Illustrated in 3D

Joe’s loyalty system was transformed into an immersive 3D experience, turning points, achievements, and special offers into animated visuals like splashing juice drops, spinning medals, and filling cups.

The Results
5X
Higher Engagement on the new website.
98%
Customer Satisfaction, reflecting the intuitive and aesthetic design.
100%
Eco-Friendly Packaging, reinforcing the brand’s sustainability commitment.
With a bold approach to branding and web design, we positioned this brand for success in a competitive market.
📩 Let’s bring your vision to life!
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