Apple has announced the winners of its 2025 App Store Awards, recognizing 17 apps and games for technical excellence, thoughtful design, and cultural impact. Selected by App Store editors from a pool of 45 finalists, this year’s winners span Apple’s full ecosystem – including iPhone, iPad, Mac, Apple Watch, Apple TV, and Apple Vision Pro.

Beyond celebrating standout products, the 2025 awards offer a clear snapshot of where Apple believes app innovation is heading: AI embedded into real workflows, immersive platform-native experiences, and products that solve concrete user problems without friction.

At Bolder Apps, we closely track platform signals like these because they often preview what Apple will reward – and what developers should prioritize – over the next product cycle.

AI moves from feature to foundation

While Apple once again avoided naming a standalone AI product as App of the Year, artificial intelligence played a central role across many of the 2025 winners. The difference this year is subtlety: AI is no longer the headline – it’s the infrastructure.

The iPhone App of the Year, Tiimo, uses AI to transform abstract to-do lists into realistic, visual schedules by breaking tasks into time-aware steps. The iPad App of the Year, Detail, relies on AI-powered Auto Edit tools to simplify professional video production by automatically removing silence, adding captions, and handling cuts.

Elsewhere, Essayist (Mac App of the Year) uses AI to automate academic formatting and writing workflows, while Strava (Apple Watch App of the Year) applies AI to turn workout data into personalized performance insights. Cultural Impact winners like Be My Eyes and StoryGraph also leverage AI to improve accessibility and discovery without overwhelming users.

From our perspective at Bolder Apps, this reinforces a clear message: Apple rewards AI when it quietly improves outcomes, not when it distracts from them.

Games showcase platform-first execution

Apple’s gaming awards reflected a similar philosophy: strong execution, platform optimization, and immersion over experimentation for its own sake.

Pokémon TCG Pocket earned iPhone Game of the Year for translating a complex card experience into a mobile-first interface. DREDGE, named iPad Game of the Year, blended cozy gameplay with atmospheric storytelling, while Cyberpunk 2077: Ultimate Edition demonstrated what’s now possible on Apple silicon by winning Mac Game of the Year.

Apple Vision Pro also played a larger role this year. Explore POV won App of the Year for its immersive travel experiences, while Porta Nubi took Game of the Year honors for spatial puzzle design. On Apple Arcade, WHAT THE CLASH? stood out for its playful, accessible competitive mechanics.

These selections suggest Apple is rewarding developers who deeply understand each device’s strengths – a trend we increasingly see among successful app launches.

Cultural Impact winners reflect Apple’s long-term values

Apple also named six Cultural Impact Award winners, highlighting apps that promote inclusion, creativity, and social good. The list included Art of Fauna, Chants of Sennaar, despelote, Be My Eyes, Focus Friend by Hank Green, and StoryGraph.

These apps were selected not for scale or revenue, but for their ability to create meaningful experiences – reinforcing Apple’s emphasis on human-centered technology, even as AI becomes more capable.

What this means for app creators

For developers and product teams, the 2025 App Store Awards offer a practical roadmap. Winning apps share common traits:

• AI that enhances workflows instead of replacing them
  
  
• Strong UI/UX aligned with platform conventions
  
  
• Clear value delivered quickly
  
  
• Accessibility and inclusivity built into the product
  
  

At Bolder Apps, we see these awards as more than recognition – they’re a signal. Apple is setting expectations for what “great” looks like in the next generation of apps, particularly as AI, spatial computing, and cross-device experiences converge.

The takeaway is clear: success on the App Store is increasingly defined by execution, restraint, and reliability, not just technical ambition.

The bigger picture

As Apple expands its ecosystem with Vision Pro and continues integrating AI at the OS and framework level, the bar for standout apps will only rise. The 2025 winners show that the future of app development belongs to teams that combine strong engineering, thoughtful design, and a deep understanding of user intent.

For companies building the next wave of AI-powered or platform-native products, now is the time to align with where Apple is heading – not where it’s been.