Know exactly what to
build first.

Quick Wins
Big Bets
Fill-Ins
Time Sinks

Launch the Feature Prioritization Matrix — free

Launchthe Feature Prioritization Matrix — free

Free forever · ~5 minutes · results saved to your email

Drop in your feature list and watch it sort into Quick Wins, Big Bets, Fill-Ins, and Time Sinks — so your MVP ships the features that matter and defers the ones that don't.

App Feature Prioritization Matrix

What you get from the free feature prioritization matrix

Built by the team behind 100+ shipped apps — the same thinking we bring to paid engagements, free.

Quick Wins / Big Bets / Fill-Ins / Time Sinks

Every feature lands in one of four quadrants by impact and effort — the fastest way to see your real MVP.

MVP line, drawn for you

The tool draws the launch line: what has to be in version one to validate, and what earns its place in V2 with real user feedback.

Time Sinks, exposed

The features that feel essential but quietly eat half your budget get flagged before they wreck your timeline.

Drag, drop, disagree

Move features between quadrants yourself — it's your product. The matrix updates your MVP scope live.

How it works

Three steps. No downloads, no calls required.

STEP 1

List your features

Type them in or paste your list. The tool asks a couple of quick questions per feature.

STEP 2

See the matrix

Features sort by user impact vs. build effort into the four quadrants — instantly visual, instantly arguable.

STEP 3

Lock your MVP

Confirm what launches, what waits, and what gets cut. Export the prioritized list for your team or your build partner.

Who the Feature Prioritization Matrix is for

Who the Feature Prioritization Matrix is for

[ 1 ]

Founders with 40-feature wishlists

[ 2 ]

Teams scoping an MVP

[ 3 ]

Products over budget

[ 4 ]

PMs settling roadmap debates

[ 5 ]

Anyone who can't cut anything

See how it works