How should your app
make money?

Subscription
Marketplace Fees
Freemium
One-Time Purchase

Launch the Monetization Model Selector — free

Launchthe Monetization Model Selector — free

Free forever · ~5 minutes · results saved to your email

Subscription, marketplace fees, freemium, one-time purchase, ads — the tool matches revenue models to your product and users, and shows what each one means for your build.

App Monetization Model Selector

What you get from the free monetization model selector

Built by the team behind 100+ shipped apps — the same thinking we bring to paid engagements, free.

Model matched to your product

Not every app should be a subscription. Get a recommendation based on your users, usage pattern, and value delivery — with the reasoning shown.

Benchmarks from your category

See what apps like yours actually charge, typical conversion patterns, and where pricing power comes from in your space.

What each model costs to build

A marketplace fee model and a subscription model are different builds. See how your monetization choice changes your scope and budget.

A starting price point

Walk away with a recommended model, a launch pricing starting point, and the levers to test after launch.

How it works

Three steps. No downloads, no calls required.

STEP 1

Describe the product & users

What your app does, who pays, and how often they get value from it.

STEP 2

Compare the models

See the top revenue models for your case, ranked, with tradeoffs made plain — revenue potential vs. friction vs. build complexity.

STEP 3

Pick your starting point

Lock a model and starting price, and see exactly what it means for your feature scope.

Who the Monetization Model Selector is for

Who the Monetization Model Selector is for

[ 1 ]

Pre-revenue founders

[ 2 ]

Apps switching models

[ 3 ]

Marketplace builders

[ 4 ]

SaaS founders pricing v1

[ 5 ]

Anyone defaulting to “freemium, I guess”

See how it works