Find the edge that makes usersswitch.
Launch the Edge Finder — free
Free forever · ~5 minutes · results saved to your email
“Like X but better” isn't a strategy. This tool pressure-tests your differentiation and surfaces the wedge that actually gets people to leave what they're using today.
What you get from the free edge finder
Built by the team behind 100+ shipped apps — the same thinking we bring to paid engagements, free.
Your differentiation, pressure-tested
The tool challenges your “what makes us different” the way a skeptical investor would — and helps you rebuild it stronger.
Wedge identification
Every winning app enters through a wedge: one underserved user, one broken workflow, one 10x moment. Find yours.
Positioning you can say out loud
Walk away with a one-line positioning statement that survives contact with real customers.
Where your edge could come from
Explore edges you haven't considered — pricing model, distribution, niche focus, experience, speed — mapped to your specific idea.
How it works
Three steps. No downloads, no calls required.
Describe your idea & competitors
Who else solves this problem, and what's your current answer for why you're different?
Stress-test the edge
The tool probes whether your differentiator is defensible, valuable, and visible to users — or just a feature.
Lock your positioning
Get your sharpened edge, a positioning line, and the proof points to back it up.
